COMPARE CLUB
KAPWA collaborates with Clemenger BBDO to relaunch an illustration and animation driven brand relaunch for Compare Club
Full Brand Relaunch Campaign, Branded lllustration System, Direction, TVC, Outdoor, Character Design, 2D Animation
In an age of algorithmic sameness, celebrating the beautifully ordinary has never felt more radical. We’re thrilled to unveil our latest character animation campaign for Compare Club’s brand relaunch — a heartfelt and humorous tribute to the wonderfully unique John and Jane Smiths of Australia.
“Imagining all the different John and Jane Smiths of Australia became a joyful expression of artistry for the entire team. We’re lucky to have partners in Compare Club and Clemenger so deeply committed to great craft — Christoph, and I along with the whole crew at KAPWA and AIM had a blast making this.” — Robertino Zambrano, Creative Director, KAPWA
Commissioned by Compare Club and developed with the direction and collaboration of the brilliant team at Clemenger BBDO, KAPWA Studioworks led the creation of a bespoke illustration system and directed a suite of 2D animated TVCs, digital content and outdoor media that captures the quirky charm of everyday Aussies — in all their mismatched, magnificent glory. The work was produced and created by KAPWA under the creative direction of Robertino Zambrano and directed and designed by Christoph Sarow in collaboration with the brilliant AIM Creative Studios.
“John Smiths” TVC
“Jane Smiths” TVC
“John Smiths” Animation Process
“Parrot” & “Snowman” TVCs
A Bespoke Illustration System
We worked with Compare Club and Clemenger BBDO to develop a completely original branded illustration system. The challenge was to create a unique, ownable and expandable illustration style for the Compare Club world, which celebrated individuality across the extremely diverse everyday heroes of Australia - the John and Jane Smiths of our country. The illustrated design system had to span all media channels, from character design for TVCs and national outdoor campaigns; to illustrated icon systems for digital.
CREDITS
Client: Compare Club
Agency: Clemenger BBDO
Production Company: KAPWA Studioworks
KAPWA with AIM Creative Studios
Creative Director: Robertino Zambrano
Head of Production: Dulce Aguilar
Co-Directors: Christoph Sarow, Robertino Zambrano
Production Coordinator: Maristelle Tandog
Junior Director: Aki Clayton
Producer: Tiago Ribeiro
Project Manager: Daniela Carvalho
Storyboard & Animatic: Christoph Sarow
Illustration: Christoph Sarow
Additional Illustration: Cristina Neto, Daniel Roque
Animation Supervisor: Christoph Sarow
Animation: Alexandre Sousa, Rúben Dantas, Padelis Paradisis, Cristina Neto, Ana Farinha, Ana Iutes
Motion Design: André Cunha, Jorge Ramos, Daniela Carvalho
Sound by Rumble Studios
Voice Director: Ralph Van Dijk
Voice Talent: Jean Kittson